Archive for category Work
When anyone considers coming to Savannah, Georgia for a visit or for work, it’s not for the abundance of game changing start ups. Yet.
Since leaving my last ‘real’ job I’ve jumped back into hanging out with a small, determined group of startups that call the Hostess City of the South home. Quickly, I’ve come to see that there are seeds in place that could add ‘entrepreneurship’ to the list of attributes when thinking of Savannah.
At the Aetho ribbon cutting ceremony to celebrate its move into the Creative Foundry, I was invited to moderate a panel with founders from Aetho, Tour Buddy, The Quick it App and Oak.Works to discuss all the elements needed to build a great start up community.
And, in case my questions aren’t so audible here are the notes I was reading from on my iPad. I didn’t get to ask all of them, but maybe next time…
Questions for panelists:
1 – I’ve looked at each of your backgrounds and you’ve each come to Savannah for various reasons. None of you are native to the area. So why Savannah and why found and keep your company here?
2 – There’s a quote that has gotten a lot of mileage over the years about starting the next Silicon Valley: “Take one part and two parts venture capital and shake vigorously.” What is your reaction to that? Is it over simplified and if its on mark where do you think we Savannah is on that path?
3 – When I launched my last start up (may it RIP) finding partners, vendors and talent of any kind to work at break neck pace, all hours of the night and on a start ups budget was a constant challenge. Is it something you are facing and if so, how are you getting past it?
4 – Each of your companies has some kind of technology focus — as you continue to grow how to you plan to keep in front of the need for more technology talent?
5 – Are the regional and local universities providing enough talent into the start up community and if not, what more do you think we/they can do to make that happen?
6 – As a Savannah start up, what advice would you give someone who is in the crowd today considering
There’s an adage that you don’t want bureaucratic investors in the early rounds of a start up — how
7 – Do you ever think — hey why don’t we just up and move to the Valley or other community where there are bigger and more established start up infrastructure?
8 – If there was just ONE thing you can have more of here in Savannah that would make growing your company easier or faster what would it be?
The point that Tristan and the others made about the City of Savannah needing to get behind the startups in town is bang on. Hot shot designers coming out of SCAD don’t want to work in tourism or for the port — they want to be self made entrepreneurs.
If Savannah doesn’t get behind them by investing in the infrastructure to incubate their companies, they will continue to put the city in their rear view mirrors when they graduate.
– Jose Mallabo
After posting 6 Lessons higher education has taught me about marketing for Millenials, I’ve gotten more head scratching about advocating for email in the overall media mix for this group. There’s no doubt emailing high school students isn’t the same as sending email to working professionals way back in 2001 — when answering emails on a BlackBerry in public was a personal branding opportunity to announce: “I’m so important, I’m answering email right here, right now!”
My point was simply to not ignore it and to think through where in the overall mix between social, PR, content marketing email fits when trying to engage Millenials in your higher education (or otherwise) brand. We actually used email at various stages of the marketing funnel at the Savannah College of Art & Design during my tenure. Campaigns at the top of the funnel were by far the most demanding simply because the awareness level was generally fairly low. Remember, this is the generation raised on social and mobile. Understanding that young adults actually like visual marketing, we took a more mobile product launch mindset to help us break away from the approach that these were somehow personal notes between strangers who haven’t yet met.
Below is the before and after — resulting in an increase of 383% click through rates and an increase of 502% click to open rates to the same list of high school students. In short, more people opened and clicked through to the new email campaign (which was the fourth one these students received from us) than on the first campaign when performance rates are almost always higher. It can be done.
Before. Lots of text, hyperlinks instead of buttons:
After. And, better. Stronger positioning, buttons for easy mobile click throughs:
– Jose Mallabo
On July 26 SCAD’s Sequential Art program will be hosting a small booth-like presence across the street from Comic-Con in San Diego at the Wired Cafe at the Omni Hotel. Having lived in San Diego back when Comic-Con wasn’t quite the socio-entertainment global geekfest that it is today — I am really looking forward to the trek from Savannah to the place I called home for so long. But mostly I am looking forward to:
- Unleashing a small squadron from my dusty fleet of cool and slightly off-putting t-shirts and calling it business attire. On day 1 of the conference I will either wear my “I’m not sleepy, I’m Asian” or my “Brown Man Rising” shirt. Tweet suggestions to @josemallabo.
- Seeing and hearing what 130,000 geeks, celebrities, media, groupies and doodlers looks and sounds like so I can finally answer the question that’s been playing in my head for years: “Who would win in a street fight between fans of Comic-Con and the Super Bowl?” My money is on Comic-Con not because they outnumber Super Bowl attendees almost 2-to-1, but because they’ve conceived an alternate reality where wearing capes isn’t weird and super powers exist.
- Being in a group of people where I know without a shadow of a doubt that I’m not the only one who has ever worn a Lieutenant Uhura uniform (replete with the wig and ear piece.)
- Chilling out at Wired Cafe with all the entertainment muckety mucks to see if someone will finally admit to me that the Oscar for Best Picture awarded to The English Patient was a result of a lost bet.
- Just being in San Diego — home for one of my alma maters and the place where I’ve consumed the most quesadillas after 2 a.m.
Good things to know if you’re going to Comic-Con
- In May 2014 the top 300 comic books sales were slightly over $25 million
- The first Hollywood panel at San Diego Comic Con was about Star Wars
- The most expensive comic book ever sold went for a cool $2.16 million
- Every one of the top 10 most expensive comic books ever sold has been made into a major motion picture at least once
- Scarlett Johansson played the Black Widow in The Avengers – and no I can’t recall what the plot was but I remember watching it