Posts Tagged @4thandBleeker

Most visited tiles on Mosaic

In the few weeks since we put Mosaic into beta testing at DiscoverMosaic.com it’s easy to see our user base has a palate for visual curation and design. The most visited tiles on the site are:

  • Alexandra Spencer (@4THANDBLEEKER)
  • Miranda Kerr (@MirandaKerr)
  • Dolce & Gabbana (@DolceGabbana)

We curate content from three major areas: brands, fashion influencers and celebrities — and Alexandra is clearly a fashionable celebrity with influence.

So, what does this tell you about consumers and social content? Great visuals matter. The days of 140 text characters are dead like the Boston Red Sox. And I’d be willing to bet that if I looked at the least visited tiles on Mosaic – they’d all look like what happens when you cat stands on your keyboard.

Take a look at each of these handles and you’ll see commonalities. All of them create a steady flow of content often times posting updates five to 10 times a day. At least half of these tweets are pictures or videos. But what’s probably most important is that these are taken from a personal perspective. Even Dolce & Gabbana, obviously a company handle, pushes tweets out in a voice that makes it feel like a personal conversation. It’s an approach every social media pro aspires but often gets lost in execution.

Corporate speak: Boo!

Personalized visual content: Bring it. Yay.

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