Posts Tagged commerce

“Social Networking is a Stupid Fad!”

I hear that sentiment a lot since leaving Silicon Valley.

It’s a refrain that reminds me of the woman on the bus in New York who scolded me with her eyes for answering my Motorola StarTAC — a decade ago. She’s probably tuning her TV with bunny ears now. I get it — not everyone will get on the bandwagon.  Cable TV in the US still doesn’t have 100% penetration.  But —

Note the price: $1,000 in 1996.

— at some point quantity does become quality. Breadth and depth of use changes the nature or quality of something — and in this case it’s social networking and everything it touches.

A lot of people will never network online, let alone write a blog about it.  Having worked at eBay and LinkedIn and now sitting in an e-commerce company whose clients are pushing hard into social media, it’s easy to say that this is not going anywhere.  It’s becoming the way people and companies communicate with each other. If anything the term “social networking” may be passe.  The breadth of adoption and use cases for it may have blown by the term two or three months ago.

It’s not just about discovering where old friends and colleagues are anymore.  It’s about exchanging ideas, knowledge, working collaboratively and even transacting commerce.

That my technology loathing friends is a marketplaceMarketplaces are the basis of communities, cities and dare I say empires.  Google: “Roman Empire” or “Dutch trading” to prove me right. Remember it was New Amsterdam before the English said otherwise.

The big 3 networks (sound familiar?) are quickly replacing the phone, TV and soon the mall. If you don’t think that possibility is compelling. . . go home and tear the telephone out of the wall, dump the HD-TV in the pool and move to the plains.

I’ll be here in my marketplace.

– Jose Mallabo

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