Is your city aligned against your career and education interests?


Vireo Labs just completed a 3-week pilot with Sacramento high school students and community colleges in late November. We saw very strong evidence that these students are most interested in Realistic career paths (working with tools, machines, animals) over the general population of C’reer users (we have users in 49 states). The implications for employers and educators in the region are potentially huge if they’re not ready for this next workforce to enter the market. These workers and students would simply move somewhere else for work and education that suits them.

Other key findings:

  • Technology access and reliability within high schools can be an obstacle
  • Teachers and counselors are already over-burdened and can’t fully address student needs regarding career guidance and college planning
  • While this group skews 2x more Realistic than our general population of users, it is just as interested careers with a Social impact (teaching, nursing, counseling) as the rest of the country

We’re working to launch more pilot programs around the country with high schools and college systems that serve them.

– Jose Mallabo

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